Data-based Advertising: Saving Kids from Speeding Trains Since 2010

Take a moment to envision an advertising agency. I bet you came up with a bunch of cooler than thou hipsters who drink and womanize in sleek, minimalist offices, right? I used to work in an advertising office so I am here to tell you that you are absolutely right! But here’s the interesting part: when it comes to trying to convince people to take action on climate change, those expensive square glasses and ironic t-shirts clothe the soul of Helen Lovejoy on the Simpsons…

Read the rest of Kate’s post at Chicago Green Jobs